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Leveraging Technology to Attract, Delight, and Retain Clients [CC]
![Leveraging Technology to Attract, Delight, and Retain Clients [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/405542753/405542753.Def.L.png.transform/product-2x/img.png)
Leveraging Technology to Attract, Delight, and Retain Clients [CC]
As we all work to navigate this new and strange pandemic landscape, it can be even more tempting than usual to hunker down and wait for the storm to pass. But now more than ever it is important for law firms to seize the opportunity we’ve been presented with and rally firm leadership behind a full-scale paradigm shift when it comes to technology.
Closed Captioned.
Even before the pandemic sent us home, your firm’s prospective clients relied on technology to make buying decisions:
- 67% of the buyer’s journey is carried out digitally
- 83% of people start their search for an attorney by checking online reviews
- 70% will go to an attorney in an inconvenient location if that attorney has better reviews
Now, technology often provides the only means of interacting with both potential and existing clients. This means that your firm’s digital presence has an even more direct impact on your ability to attract and retain clients—and to thrive through and beyond this age of social distancing.
Fortunately, firms have been presented with a rare opportunity to embrace a new paradigm when it comes to technology. This session will explore why that is the case, and provide a practical framework to get started.
Takeaways:
- The central role technology plays in the client experience
- Why the pandemic presents a unique opportunity to evolve
- A framework for delighting your clients with tech-fueled Exceptional Customer Service
Product Details
Moderators
Panelists
David Campbell, Michael Gottlieb
Sponsors
Product Code
CE2010LTAOLC
Duration
60
Publication Date
10/16/2020 12:00:00 AM
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