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IP Fall Institute: Don���t Let Your Rights Run Out: A Look at Genericism [CC]
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IP Fall Institute: Don���t Let Your Rights Run Out: A Look at Genericism [CC]
A major goal of brand owners is to have their trademarks on the minds of all consumers. But without adequate protection, such popularity may blur the line between the trademark and actual type of product. Join trademark law practitioners as they discuss recent federal court cases and TTAB proceedings addressing generic marks; including the Booking.com decision case recently heard by the US Supreme Court.
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This CLE program is part of the IP Fall Institute and can be purchased as an individual program or as part of a package.
How can you ensure your brand���s trademark remains strong and protectable? Brand owners want their trademarks to be top of mind for all consumers, but without adequate protection, such popularity may blur the line between trademark and the actual type of the product. Join trademark law practitioners as they discuss recent federal court cases and TTAB proceedings addressing generic marks; including the Booking.com decision case recently heard by the US Supreme Court and share their practical tips to ensure a brand���s trademarks remain strong and protectable.
Product Details
Moderators
Sponsors
Product Code
PT2009IPFW4OLC
Duration
60
Publication Date
9/29/2020 12:00:00 AM
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