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Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]
![Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/403528538/403528538.Def.L.png.transform/product-2x/img.png)
Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]
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Closed Captioned.
Brands and products make appearances in programming across all media, but do you know how they get there? This panel will explore different ways in which brands can integrate with film, television, and online content, as well as outside the actual programming itself, talk about who the rights holders and stakeholders are, and provide guidance on key terms to negotiate and how to document win-win arrangements in the contracts.
Product Details
Moderators
Panelists
Brannon Anthony, Kesari Ruza
Sponsors
Forum on the Entertainment and Sports Industries
Product Code
ES2010NPIOLC
Duration
60
Publication Date
10/2/2020 12:00:00 AM
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