Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]

    Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]
    CLE 60 min

    Negotiating Product Integration and Brand Licensing Deals for Film, Television & Online Content [CC]

    Learn to negotiate contracts to integrate brands and products into film, television and online content.

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    Closed Captioned.

    Brands and products make appearances in programming across all media, but do you know how they get there? This panel will explore different ways in which brands can integrate with film, television, and online content, as well as outside the actual programming itself, talk about who the rights holders and stakeholders are, and provide guidance on key terms to negotiate and how to document win-win arrangements in the contracts.

    Product Details

    Panelists

    Brannon Anthony, Kesari Ruza

    Sponsors

    Forum on the Entertainment and Sports Industries

    Product Code

    ES2010NPIOLC

    Duration

    60

    Publication Date

    10/16/2023 12:00:00 AM

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