Audio and Video | On-Demand CLE
Not Just a Copyright License: The Importance of Patent Rights in Open Source Software Licensing (On-Demand CLE)
The Benefits of Licensing & Understanding and Mitigating the Risks (On-Demand CLE)
The Benefits of Licensing & Understanding and Mitigating the Risks (On-Demand CLE)
Trademark licensing is so much more than understanding trademark law and how to draft a strong contract – both important. This webinar will explore how brand licensing can be an effective brand messaging and communications tool for your clients.
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09/25/2022
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09/25/2022
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General
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09/25/2022
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General
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12/31/2024
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General
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General
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09/25/2022
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General
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09/25/2022
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General
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General
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09/25/2022
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12/31/2024
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General
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09/25/2022
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Join Beanstalk co-founder and Chairman Michael Stone, author of The Power of Licensing: Harnessing Brand Equity to learn how trademark licensing fits into the larger marketing communications and retail landscape, which are today highly complex and changing at an accelerated pace. At the end of the course, you will be able to demonstrate an understanding of brand licensing, the opportunities that it presents as well as the challenges and apply that knowledge to actual situations within your law practice.
Discussion topics will include:
- How brand-focused licensing is not a one-size-fits-all strategy
- The seven benefits of licensing using case studies featuring Baileys, Febreze, Energizer, WW (formerly Weight Watchers), Briggs & Stratton, Westinghouse, and The Coca-Cola Company to understand how brand licensing can be utilized by your clients
- How licensing always carries a certain degree of risk that can never be entirely eliminated BUT licensors can assess risk and reduce the likelihood of problems
- The various risk types, with a focus on common risks such as licensed product failure, cannibalizing the core product, consumer complaints, contractual nonperformance, other contractual risks, counterfeits and infringements, non-contractual promises, and reputational damage
- Case studies that will enable you to defend your advice to clients using the real life examples of other well-known companies that have faced similar situations
Product Details
Speakers
Sponsors
ABACLE, Forum on the Entertainment and Sports Industries
Product Code
CE1909POL1OLC
Duration
90
Publication Date
10/30/2019 12:00:00 AM
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