Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)

      Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)
      CLE 90 min

      Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)

      When a Twitter or Instagram post by a celebrity mentions a popular beauty product, is it paid? When a star athlete on Facebook talks about recovering post-game with a favorite sports drink, but there are no hashtags—is it a promotion? If a YouTube star reviews new snacks and gives out a coupon code, did they receive the products for free? In this program, you will learn the best practices for counseling brand or social media influencer clients to disclose paid promotions, discounts, coupons, sweepstakes, affiliate links, free products, or anything of value in exchange for a review, post, or endorsement.

      Select your state to learn more about the credit details and status of CLE application. Credit is not available for states not listed.

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Available for credit

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Available for credit

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        07/02/2021

      2.00 total credit hours including

      • General

        Status:

        Approved

        2.00 credit hours

        Available until:

        12/31/2021

      • General

        Status:

        Approved

        2.00 credit hours

        Available until:

        12/31/2021

      1.50 total credit hours including

      • General

        Status:

        Available for credit

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/13/2023

      1.50 total credit hours including

      • General

        Status:

        Applied for

        1.50 credit hours

        Available until:

        07/02/2021

      1.50 total credit hours including

      • General

        Status:

        Applied for

        1.50 credit hours

        Available until:

        07/02/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.80 total credit hours including

      • General

        Status:

        Available for credit

        1.80 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Available for credit

        1.50 credit hours

        Available until:

        08/01/2021

      1.80 total credit hours including

      • General

        Status:

        Reciprocity

        1.80 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • Areas of Professional Practice

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        07/02/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      2.00 total credit hours including

      • General

        Status:

        Approved

        2.00 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Applied for

        1.50 credit hours

        Available until:

        08/13/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Applied for

        1.50 credit hours

        Available until:

        07/02/2021

      1.75 total credit hours including

      • General

        Status:

        Approved

        1.75 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • Law & Legal Procedure

        Status:

        Approved

        1.50 credit hours

        Available until:

        07/02/2021

      1.80 total credit hours including

      • General

        Status:

        Approved

        1.80 credit hours

        Available until:

        08/01/2021

      1.50 total credit hours including

      • General

        Status:

        Approved

        1.50 credit hours

        Available until:

        07/02/2021

      $00
      NON-MEMBERS
      $00
      MEMBERS
      *Additional discounts may apply at checkout

      Log In to view your rate

      Unlock the discounted member rate

      Join now as a member and you can immediately access special member pricing on this product and thousands of others
      Join and – Save NOW
      Federal Trade Commission (FTC) endorsement is on the rise following debacles like the 2017 Fyre Festival and influencers touting everything from vodka to cryptocurrency to stealthy business schemes. Influencer marketing can generate more than twice the sales of paid advertising, making the allure of engaging influencers and the potential for harm to consumers a formula for social media influencers and companies to get in #trouble.

      Our panel will discuss how platforms like Amazon, Facebook, Instagram, and YouTube are making it easier to comply with the FTC’s Endorsement Guides, and how circumventing the guidelines harms everyone. Panelists will also discuss best practices for corporate compliance programs monitoring influencer disclosures, adherence to brand guidelines, and uses of copyrights, trademarks, and public images, etc.

      Product Details

      Moderators

      Lizzy Diaz-Ortiz

      Panelists

      Franklin Graves, Kimberly Culp, Lauren Stewart, Mary Koelbel Engle

      Sponsors

      Section of Intellectual Property Law

      Product Code

      CE1808DISOLC

      Duration

      90

      Publication Date

      8/14/2018 12:00:00 AM

      You might also like

      Related Products

      Related Events

      Events & CLE Help

      MCLE Information
      Events & CLE FAQs
      Contact Us
      Customer Service (800) 285-2221