Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)

Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE) — CLE 90 min

When a Twitter or Instagram post by a celebrity mentions a popular beauty product, is it paid? When a star athlete on Facebook talks about recovering post-game with a favorite sports drink, but there are no hashtags—is it a promotion? If a YouTube star reviews new snacks and gives out a coupon code, did they receive the products for free? In this program, you will learn the best practices for counseling brand or social media influencer clients to disclose paid promotions, discounts, coupons, sweepstakes, affiliate links, free products, or anything of value in exchange for a review, post, or endorsement.

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Federal Trade Commission (FTC) endorsement is on the rise following debacles like the 2017 Fyre Festival and influencers touting everything from vodka to cryptocurrency to stealthy business schemes. Influencer marketing can generate more than twice the sales of paid advertising, making the allure of engaging influencers and the potential for harm to consumers a formula for social media influencers and companies to get in #trouble.

Our panel will discuss how platforms like Amazon, Facebook, Instagram, and YouTube are making it easier to comply with the FTC’s Endorsement Guides, and how circumventing the guidelines harms everyone. Panelists will also discuss best practices for corporate compliance programs monitoring influencer disclosures, adherence to brand guidelines, and uses of copyrights, trademarks, and public images, etc.

Moderators

Lizzy Diaz-Ortiz

Panelists

Franklin Graves, Kimberly Culp, Lauren Stewart, Mary Koelbel Engle

Sponsors

Section of Intellectual Property Law

Product Code

CE1808DISOLC

Duration

90

Publication Date

8/14/2018 12:00:00 AM

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