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Fundamentals of Intellectual Property Law
Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)
Ad Disclosures: FTC Best Practices for Brands & Social Media Influencers (On-Demand CLE)
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Federal Trade Commission (FTC) endorsement is on the rise following debacles like the 2017 Fyre Festival and influencers touting everything from vodka to cryptocurrency to stealthy business schemes. Influencer marketing can generate more than twice the sales of paid advertising, making the allure of engaging influencers and the potential for harm to consumers a formula for social media influencers and companies to get in #trouble.
Our panel will discuss how platforms like Amazon, Facebook, Instagram, and YouTube are making it easier to comply with the FTC’s Endorsement Guides, and how circumventing the guidelines harms everyone. Panelists will also discuss best practices for corporate compliance programs monitoring influencer disclosures, adherence to brand guidelines, and uses of copyrights, trademarks, and public images, etc.
Our panel will discuss how platforms like Amazon, Facebook, Instagram, and YouTube are making it easier to comply with the FTC’s Endorsement Guides, and how circumventing the guidelines harms everyone. Panelists will also discuss best practices for corporate compliance programs monitoring influencer disclosures, adherence to brand guidelines, and uses of copyrights, trademarks, and public images, etc.
Product Details
Moderators
Panelists
Franklin Graves, Kimberly Culp, Lauren Stewart, Mary Koelbel Engle
Sponsors
Section of Intellectual Property Law
Product Code
CE1808DISOLC
Duration
90
Publication Date
8/14/2018 12:00:00 AM
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