Implementing Gift Cards and Loyalty Programs Internationally [CC]

    Implementing Gift Cards and Loyalty Programs Internationally [CC]
    CLE 90 min

    Implementing Gift Cards and Loyalty Programs Internationally [CC]

    Are your franchisor clients hoping to set up an international reward program? The benefits of loyalty programs are enticing: they encourage return business and facilitate data collection from franchisor customers, but your clients also need to be aware of the potential pitfalls. This program gives you an understanding of the many varied issues in working with franchisor clients to set up international reward programs alongside great guidance on how to advise your clients to set them up.

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    Our esteemed panel of in-house counsel, who have direct experience in implementing and managing international loyalty and gift card programs in franchise systems, will discuss:

      • General principles of law that typically apply to loyalty programs and gift cards on an international basis
      • The challenges, opportunities, and lessons derived from their experiences
      • Best practices and pointers relating to the structuring, governance and implementation of said programs by international franchisees

    Product Details

    Moderators

    Mohammad Alturk

    Panelists

    Christian Eriksen, Jessica Grodstein Kennedy, Kristin Lawrence Corcoran

    Product Code

    CE1806LPIOLC

    Duration

    90

    Publication Date

    6/7/2018 12:00:00 AM

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