Holdover Franchisees - Protecting the Brand When the Relationship Is Over (On-Demand CLE)

    Holdover Franchisees - Protecting the Brand When the Relationship Is Over (On-Demand CLE)
    CLE 90 min

    Holdover Franchisees - Protecting the Brand When the Relationship Is Over (On-Demand CLE)

    Has your client's franchisee overstayed their welcome? With this situation comes the potential to harm the brand, lose customers and diminish goodwill and your client needs to know how to resolve the holdover situation with the best effect. This program will provide you with practical strategies to help franchisor clients successfully deal with holdover situations and protect their brand.

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      11/29/2020

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      09/18/2020

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    Franchisors can face a delicate situation when a terminated or expired franchisee continues to operate as a branded location. Like a tenant who stays on the premises after the lease ends, the former franchisee becomes a "holdover" franchisee. Subsequently, customers who continue to access the holdover location will associate it and the holdover franchisee with the franchisor's brand, product, and service offerings. Because that the former franchisee may no longer have access to the franchisor's proprietary products or systems and may stop following the franchisor's system standards, there is a risk that the holdover operation will be substandard and damage the franchisor's goodwill.

    This program will review the steps a franchisor may need to take to "evict" the holdover franchisee to resolve the situation permanently, protect the brand, and minimize the actual harm to the franchisor's customers and goodwill. The panel will also discuss practical strategies for protecting both the brand and customer goodwill in the face of a holdover situation, including the balance between the competing needs of resolving the holdover and making sure customers have the intended brand experience.

    Product Details

    Moderators

    Erica L Calderas

    Panelists

    Carmen D Caruso, Jeffrey L Karlin

    Sponsors

    Forum on Franchising, Section of State and Local Government Law

    Product Code

    CE1709RIOOLC

    Duration

    90

    Publication Date

    9/14/2017 12:00:00 AM

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