Market Your Practice in the Digital Age: How to convince potential clients that you are the one

Vol. 35, No. 3. Over the years, lawyers everywhere have done things, consciously or unconsciously, that have the potential to bring business in the door. Those who do so in a conscious and planned fashion stand to succeed beyond those who leave things to chance, take a haphazard and occasional approach, or don’t have any idea what works or does not work for their individual practice and locality.