The Competitive Implications of Private Label Mergers

In 2019, private label products generated an estimated $180 billion in U.S. retail sales.1 Private labels are generally the cheapest option available, which is particularly appealing to price-sensitive shoppers seeking a lower-priced alternative to major national brands.2 In recent years, several proposed and consummated mergers between private label manufacturers have raised questions about the proper antitrust evaluation of such mergers.

Matt Schmitt and Loren Smith