General Practice, Solo & Small Firm Division

Communication Is Key to Name Recognition

Since first impressions are lasting impressions, your written communications with prospective clients and other contacts must be of the highest caliber. Letters for Lawyers: Essential Communications for Clients, Prospects, and Others, published by the American Bar Association's General Practice, Solo and Small Firm Division, will help you ease the task of communicating with your clients, prospective clients, colleagues, media, and employees.

Authors Thomas E. Kane and Tammy A. Linn also know that savvy lawyers recognize the benefits of favorable media coverage, which helps retain the confidence of current clients-and it is likely to bring new clients and business as well. An especially valuable section of the book contains forms that will help you publicize the activities of your firm and cultivate relationships with radio, television, newspaper, and magazine journalists for effective publicity.

Conveniently included in this handbook are WordPerfect versions of all the letters on diskette, making it quick and convenient to tailor the correspondence to your own practice and personal style.

Capitalize on your opportunity to make a favorable first impression. Letters for Lawyers is an easy tool to help you project a polished image in your written professional communications.

The Write Stuff
All of the letters in this guide have been used successfully by practicing lawyers. To assist you in projecting a polished, professional image in your professional correspondence, the letters in this practical guide are designed to help you:

  • undertake a program of frequent and effective written communication;
  • build strong client relationships; generate referrals and attract new clients;
  • improve personnel management;
  • handle routine matters smoothly;
  • establish and strengthen your public relations efforts.

Letters for Lawyers is available through the ABA Service Center. To order, call 800/285-2221. The book is 7 x 10, paperback, 150 pages; ISBN: 1-57073-304-X; LC: 95-83635.

Ask for product code 5150244. Regular Price is $64.95; for General Practice, Solo and Small Firm Division Member, the cost is $54.95 plus shipping and handling.

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