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   March 2006  

 Law Practice Magazine: Are You Marketing Inside the Box?

Law Practice MagazineFinally, answers to help you get the basics right – from CLE presentations to Yellow Pages ads. How are you going to launch the perfect marketing strategy if you can't get past the simplest pieces of the marketing puzzle? In this issue of Law Practice, we've pulled together the common questions lawyers pose to their firm's marketing directors and consultants every day. Tap into this high-level advice and break out of the box!

Look online for the March issue of Law Practice Magazine (coming soon) .


 ABA TECHSHOW®: Take Advantage of the Early Bird Registration

ABA TECHSHOW® is fast approaching and so is the deadline for the Early Bird Registration. Register before March 10, 2006 and receive a $200 discount on registration fees!

Join the ABA Law Practice Management Section as it hosts the 20th ABA TECHSHOW® from April 20-22, 2006 at the Sheraton Chicago Hotel & Towers. More than 60 legal technology programs and training sessions will be offered in fourteen topical tracks. Over 100 technology vendors will feature the latest in legal technology products and services.

Other highlights include:

You don't want to miss the 2006 ABA TECHSHOW! REGISTER FOR THE ABA TECHSHOW NOW!

For additional details about ABA TECHSHOW®, speakers, descriptions of the educational tracks and sessions, vendors and more, or to register online, please visit www.techshow.com.


 Midyear Meeting Review : Highlights

This year's Section meeting during the ABA Midyear Meeting was a success! On Thursday, February 9, LPM members arrived in Chicago to attend CLE Meetings and other Executive Committee sessions. On Friday, LPM members met at breakfast and lunch, with core group, committee, and board meetings in between. The ABA Women Rainmakers held a CLE program, A Roadmap to Successful Marketing, and hosted a networking reception. Everyone in attendance enjoyed networking at the Section Gathering Reception that evening. The Council Meeting was held on Saturday, February 11, followed by a few more committee meetings. The meetings were quite productive and met objectives for planning upcoming Section programs and publications.

Read more details about committee, core group and board meetings.


 Upcoming Meetings and CLE

  • March CLE Teleconference - Using Client Surveys to Improve Your Practice on March 16 from 1pm-2:30pm EST. Tuition is $85 for LPM Members, $125 for ABA Members and $150 for general public.
  • Spring Section Meeting – April 22-23, 2006 in Chicago, IL at the Sheraton Hotel & Tower Chicago
  • Annual Meeting – August 3-6, 2006 in Honolulu, HI at the Hilton Hawaiian Village
  • Fall Meeting – October 12-14, 2006 in Vancouver, BC, Canada at the Westin Bayshore Resort
  • ABA Midyear Meeting 2007 – February 8-10, 2007 in Miami, FL

 LPM Teleconference Series: Upcoming CLE

These CLE programs are available via teleconference and live audio web cast. Expand your knowledge from the comfort of your office chair--today's practical and affordable way to earn CLE credits. LPM members receive $65 off regular tuition rates of $150.

Using Client Surveys to Improve Your Practice
March 16, 2006 ~ 1:00 p.m. – 2:30 p.m. EST

An active client survey program that tracks needs and perceptions can be a valuable tool for any size law firm. With a deeper understanding of what your clients want and clearer insight into what they think, your firm can leverage its strengths and address its weaknesses to improve service.

Our panel of attorneys brings perspectives from small, medium and large firms to cover the various types of client surveys and reveal how to set up an effective survey system that will enable you to gather and use data, incorporate market research into your system, and steer clear of ethical pitfalls.

Check the web site at www.lawpractice.org/cle -- to view the latest schedule and register online.

Call the ABA Service Center at 1-800-285-2221 for information or to register by phone.


 Carpe Librum: Books from LPM Publishing

Marketing Success Stories: Conversations with Leading Lawyers, Second EditionThe Successful Lawyer: Powerful Strategies for Transforming Your Practice
by Gerald A. Riskin

Global management consultant and trusted advisor to many of the worlds' largest law firms, Gerald Riskin authors this comprehensive and inspirational book conveying practical and helpful solutions to make your practice not only more profitable, but far more satisfying. Large firm or small, regardless of position, The Successful Lawyer provides you with valuable road-tested advice that is immediately helpful and rewarding. This comprehensive book explains how to transform the lawyer you are right now into a more exciting, fulfilling, and profitable one. You'll learn how to re-plan your future and build skills in a wide arena, including areas such as active listening, client rapport, effective delegation, dealing with complaints, effective meetings and business development. Dare to dream! If you're looking for ways to enhance your personal practice, allowing you both added income and increased satisfaction, then look no further.

Learn More

Product Code: 5110531
$64.95 USD (Law Practice Management Section Members)
$84.95 USD (Regular)


 What Others are Reading: Top Articles from Law Practice Magazine and Law Practice Today

Law Practice Magazine:

  1. My ABACan Your Firm Afford You? The Profit-and-Loss Equation for Associates
  2. My ABATaking Charge: Accepting Credit Cards for Legal Fees
  3. My ABAHoist Your Firm's Bottom Line Using the Associate-Partner Lever

Law Practice Today:

  1. Are You Coachable?
  2. Leaders and Followers in the Practice of Law
  3. Disaster Recovery In Your Shirt Pocket

 Section Membership: Be Sure to Take Advantage of Benefits

Section Benefits include:

  • $100 Discount for ABA TECHSHOW®
  • 20% Discount on LPM books and publications
  • Complimentary Law Practice magazine subscription
  • Complimentary e-issues of Law Practice Today
  • Complimentary e-issues of LawPractice.news
  • Networking opportunities
  • Increased knowledge of technological, financial, management and marketing issues pertaining to your firm and law career

Law Practice MagazineCurrent Online Issue:
January/February 2006

Current Online Issue »
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 Book of the Month

Marketing Success Stories: Conversations with Leading Lawyers, Second EditionMarketing Success Stories: Conversations with Leading Lawyers, Second Edition
by Hollis Hatfield Weishar and Joyce K. Smiley

This practice-building resource is an insightful collection of anecdotes on successful and creative marketing techniques used by lawyers and marketing professionals.

For a limited time, order this book at 20% off the already discounted member price! Call (800) 285-2221 or go to www.lawpractice.org/bom and use promo code PEP6AMBM. Order by April 1, 2006, to qualify for the discount.

Buy Now»


LPM Member Resources:
Marketing Resources
Management Resources
Technology Resources
Finance Resources
Member Online Directory
LPM Leadership Directory

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