February 2004
ABA Law Practice Management Section Monthly e-Update
In This Issue:
Highlighted Feature: Year of the Woman
Section Briefs: ABA TECHSHOW
® Early-Bird Deadline Approaches
Carpe Libra: The Lawyer's Guide to Marketing Your Practice, Second Edition
Tip of the Month: Avoid Client Buyer's Remorse
Year of the Woman

Year of the WomenIt may not “officially” be the Year of the Woman, but the ABA Law Practice Management Section is placing a special emphasis on women in the law this year. In January, the Section reached out to all women lawyers in the ABA--introducing the Section and its groundbreaking Women Rainmakers group. Look for lots of activity geared toward women this spring. the Section is co-sponsoring with other ABA entities two programs specifically for women, in addition to the Women Rainmakers group providing its own program at the Spring Meeting in New Orleans. Law Practice will focus on women in its April issue, and LPM Publishing has a new book scheduled to premiere in May: Women At Law.

Co-sponsored programs:
Taking Charge of Your Career
Taking Charge of Your Career: Best Practices for Women Lawyers & Their Firms will be presented in Washington D.C. on Friday, March 12, 2004, from 8:15am-5:15pm. LPM is co-sponsoring this program with the National Association of Women Lawyers. Taking Charge of Your Career is an all-day program focused on providing women with the tools they need to succeed in law firms. For complete information and to register, visit http://www.abanet.org/nawl/calendar/best_practices.html, or contact NAWL at
(312) 988-6186 or nawl@nawl.org.

Women in Law Leadership Academy
LPM is pleased to co-sponsor the first-ever Women in Law Leadership Academy (pdf) with the ABA Commission on Women.
The Conference will be held at the Wyndham Chicago Hotel on April 16-17, 2004. The Academy’s purpose is to empower women lawyers with less than ten years of practice experience, to enhance their skills and learning, to motivate them to stay in the profession, and to instill in them the capacity to direct their own careers more effectively through mentors and networking. Please contact the Commission at 312/988-5715 for registration materials, or visit or www.abanet.org/women.

Women Rainmakers Session
Multi-Focus Marketing: Understanding Your Audiences will be held Thursday, April 22, 2004, in New Orleans. Understanding the decision maker who purchases legal services is critical for business development and effective marketing, but this often gets lost in the day-to-day issues of practicing law. This unique program will offer audience members an opportunity to select a breakout session for interactive discussion of their key marketing issues after hearing insights on both sides of the marketing story from a savvy in-house counsel and private-practice lawyer. Breakout session topics include:

  • Women’s Rainmaking Techniques
  • Creating Your Practice Development Plan
  • Niche Marketing
  • Budgeting For Marketing
  • Everyday Marketing

Look for more information about this program and other education sessions to be held in New Orleans in the next LawPractice.news.

Section Briefs
ABA TECHSHOW ® Early-Bird Deadline Approaches
In this case, the early bird not only gets the worm, but early bird LPM members get a $200 discounted registration fee to ABA TECHSHOW ® 2004! The early-bird discount, when combined with the LPM member discount, makes the three-day leading technology conference and Expo an affordable $595! Register by February 26, 2004 to receive your discount. ABA TECHSHOW provides more than 50 educational sessions in eleven tracks, as well as the TECHSHOW Training Institute (TTI), and a two-day Expo with the latest cutting-edge technology. Visit www.techshow.com for complete information and to register, and receive $200 off the $795 registration fee.

Women Rainmakers Gets Its Own Domain Name
LPM’s Women Rainmakers group has secured the rights to www.womenrainmakers.org. This will help raise the group’s visibility and capture “Web surfers.” Thanks to LPM’s Law Student Division Liaison Marisa Davies who is working with Technology Coordinator Fred Faulkner to keep the site fresh. Check it out!

Hot Links
Handy, Terrific Links for Attorneys
More leads from Craig Ball. Handy, Terrific Links for Attorneys is for the big, general purpose lawyer-leaning link list. Quickly locate hundreds of Web sites for news, business, Internet, reference, recreation, and commerce.

LPM Turns 30!

The ABA Law Practice Management Section was established in 1974 as the Section of Economics of Law Practice. LPM will celebrate its 30th Anniversary throughout the year, beginning with a Welcome Reception and Party at its Spring Meeting in New Orleans. Details will soon be made available on www.lawpractice.org.


Tip of the Month:
Avoid Client Buyer's Remorse
A Tip from LPM's Practice Management Advisors Committee

Buyer's remorse is not limited to the purchases of consumer electronics and automobiles. Many clients also experience second thoughts about the lawyers they have hired. To reassure your new clients that they have made the right choice, immediately show a little extra client care: Send each new client a brief thank you letter with a "gift." The "gift" could be a recent copy of your firm newsletter, a recent topical article you authored, a business card that lists an unpublished telephone number for the client to reach you in an emergency, or a book related to their legal issues that shows you care about them as clients. (You get the idea.) Then follow-up with a personal telephone call several days later to let your client know you have begun work on the matter--let your client know it is a no-charge call. This immediate special attention helps to retain clients and build positive long-term relationships.

Carpe Libra

Seize a book! LPM's publishing division is the oldest in the ABA, and with more than 75 titles, it is also one of the largest. This month's selection:

The Lawyer's Guide to Marketing Your Practice, Second EditionThe Lawyer's Guide to Marketing Your Practice,
Second Edition

edited by James A. Durham and Deborah McMurray

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. But how do you develop and implement a marketing plan that will pay off? The Complete Guide to Marketing Your Law Practice will help law firms master the creative marketing solutions they need. It contains numerous practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help lawyers implement a successful, multi-faceted, and profit-enhancing marketing program in their firms.

This book features approaches and insights from the country’s top legal marketers on topics ranging from strategic planning and public relations to Internet marketing and market research. By implementing the clear and effective marketing strategies found in this book, law firms can stop “marketing by accident” or working on “client development by chance,” and take charge of their practices.

The accompanying CD-ROM contains numerous checklists, plans, sample reports, questionnaires, and templates--all designed to make implementing a marketing strategy as easy as possible.

To order The Lawyer's Guide to Marketing Your Practice, Second Edition click here, or call
1-800-285-2221 and ask for product number 511-0500. Click here for more information on other books published by LPM.

Learn More | Buy Now

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