Seize a book! LPM's publishing division is the oldest in the ABA, and with more than 75 titles, it is also one of the largest. This month's selection:
The Lawyer's Guide to Marketing Your Practice,
edited by James A. Durham and Deborah McMurray
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. But how do you develop and implement a marketing plan that will pay off? The Complete Guide to Marketing Your Law Practice will help law firms master the creative marketing solutions they need. It contains numerous practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help lawyers implement a successful, multi-faceted, and profit-enhancing marketing program in their firms.
This book features approaches and insights from the country’s top legal marketers on topics ranging from strategic planning and public relations to Internet marketing and market research. By implementing the clear and effective marketing strategies found in this book, law firms can stop “marketing by accident” or working on “client development by chance,” and take charge of their practices.
The accompanying CD-ROM contains numerous checklists, plans, sample reports, questionnaires, and templates--all designed to make implementing a marketing strategy as easy as possible.
To order The Lawyer's Guide to Marketing Your Practice, Second Edition click here, or call
1-800-285-2221 and ask for product number 511-0500. Click here for more information on other books published by LPM.
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