In This Issue...

  • Highlights: LPM Spring Meeting, Women Rainmakers Mid-Career Workshop, Young Lawyers Mentoring Program
  • New Books:  Marketing on the Internet, Through the Clients Eyes, 2008 Solo and Small Firm Legal Technology Guide
Law Practice Magazine

Law Practice MagazineCurrent Online Issue:
March 2008 

Current Online Issue

Online Issue Archives


Through the Client's Eyes: New Approaches to Get Clients to Hire You Again and Again, Third Edition
by Henry W. Ewalt and Andrew W. Ewalt

This updated edition of the two-time bestseller Through the Client’s Eyes is for every attorney who has struggled with the love-hate traits inherent in the practice of law. Used as a comprehensive guidebook, you’ll learn how to better cultivate your existing client relationships without compromising your own interests — and increase your bottom line.

Substantively expanded to address distinct issues for law firms, solos, government attorneys, and corporate counsel, the detailed table-of-contents directs you to the topics most pertinent to your practice: from billing to forming alliances to enhancing your web site. Through the Client’s Eyes was written to help you build on the foundation you’ve already established in your profession—whether you’re a new attorney or further advanced in your career. Surpassing the sales clich? to “put the client first,” it teaches you how to anticipate your client’s human needs—and how to redeem yourself and your practice in the process.
Praise for Through the Client’s Eyes from the Nation’s Top Attorneys:
“Incisive and cogent. The reader will conclude that this advice is something they should have known or wish they had known in developing that critical relationship between the lawyer and the client.” – Louis J. Briskman, Executive Vice President and General Counsel, CBS Corporation
“A wonderful guide to the things that they don’t teach you in law school.” – Andrew M. Kramer, Partner, Jones Day
Product Code:5110592
Format:Book - 5110568
Pricing:$89.95 (Regular)
$54.95 ( LPM)
Upcoming LPM Meetings
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Register Today for the LPM Section Spring meeting in Santa Fa, New Mexico!

Spring Meeting 2008

 From May 15-17, 2008, the Law Practice Management Section will hold its annual Spring Meeting in beautiful Santa Fe, New Mexico.  Come to the newly-updated all-suite Hotel Santa Fe to catch up with colleagues while planning programs and events, and contributing to the dialogue used to generate future LPM meetings, educational sessions, publications and events.

Meeting highlights include:
  • A special program on " Living a Life in the Law ," on Thursday, May 15 from 3:30 p.m. - 5:00 p.m.  
  • The LPM Gathering Reception, to be held downtown at the Sante Fe Museum of Art with live Native American entertainment from 6:00 p.m. - 7:30 p.m. on Thursday.
  • A closing sunset dinner with breathtaking views of the mountains surrounding Museum Hill on Saturday, May 17 from 6:30 p.m. - 9:00 p.m. Transportation will be included for both offsite events.    
If you have already made your room reservation, please be sure to register online as well. All attendees should register for the meeting online so that we may receive the proper headcount for meals during the meeting. To make your room reservation at the Hotel Santa Fe or the luxury wing, The Hacienda at Hotel Santa Fe , call (800) 825-9876 or (505) 982-1200 (local)  and mention the   ABA Law Practice Management Section Spring Meeting . Room rates for the main building junior suites are $149 per night, and the Hacienda suites are $215 per night.  Book your room today!  
LPM has arranged for Destination Services of Santa Fe to provide a number of optional excursions and activities surrounding our meetings in Santa Fe, for both members and their guests.  From area tours and cultural sites to cooking classes and sports activities, there are fun-filled options to complement the LPM Section meeting and networking events and to round out your week.  For complete details, visit Optional Excursions and Activities .

The oldest capital in the U.S., Santa Fe is in the midst of celebrating its 400th anniversary, with its rich history blending the cultures of the Native American, Spanish, Mexican, and American West.  bestselling 1,000 Places to See Before You Die books include Santa Fe, praising the city's art and artisan markets, cuisine, opera, spas and the Georgia O'Keeffe Trail. 

View the full meeting schedule now.  

Registration is now open for the Women Rainmakers Mid-Career Workshop

Women RainmakersAn Interactive forum developed to give valuable insight and enhance the performance of the mid-career women laywer.  In conjunction with the LPM Section Fall Meeting to be held October 16-18, 2008 in Tucson, Arizona, the ABA Women Rainmakers Mid-Career Workshop will take place on October 17-19, 2008.  This workshop will allow participants to network with other successful attorneys, engage in focused topical discussions with knowledgeable legal professionals and learn how to utlize tools to help assess the participant's career, client relationships, and personal lifestlye requirements in order to maximize rainmaking capabilities.  This year the workshop will offer Solo/Small Firm and Large Firm tracks.

Topics Include:

  • Rainmaking / business development
  • Client relationship management
  • Gender boundary issues
  • Strategic planning / goal setting
  • Negotiation skills and strategy
  • Marketing your firm

On or before August 1, 2008, the standard rate is $595 and LPM member rate is $495; after August 1, 2008, the standard rate is $695 and the LPM member rate is $595.

This session is open to all legal professionals who are, support and/or work with successful women attorneys.

Registration is now open for the ABA Women Rainmakers workshop.

Register Now

To view the program schedule and for more details, see


Young Lawyers Leadership Development Program

  As part of its continuing efforts to reach out to young lawyers, the ABA LPM Section offers a Leadership Development Program to attract and mentor future leaders of the Section. Imagine the opportunities to meet and network with some of the country's foremost experts on topics related to the business of practicing law -- marketing, management, technology, and finance -- as well as career and work/life balance issues.

Section leaders choose at least two candidates each year to serve two-year terms. The appointees will have the opportunity to attend Section meetings and serve on important committees which affect the strategic direction of the Section and its service to members. LPM holds quarterly Section meetings, including at the ABA Annual and Midyear meetings, and offers a generous reimbursementolicy. The application  deadline for the 2008-2009 bar year is June 2008!  For more information and to apply, visit .

LPM Forums - Open Online Discussion for Members

Do you have a question about law practice management? Do you have information you can share with your colleagues? If so, visit LPM Forums – a member-only access web discussion board found on the LPM Section website at in the left-hand navigation bar. 

This new resource tool offers LPM members a chance to post a question or respond to a question via web discussion board. Participants are able to read threads of discussions posted by others concerning an array of topics that fall under one of the four core groups – marketing, management, technology and finance. Post a discussion item today!

Have Knowledge You Want to Share?
Write an Article for Law Practice Today and Law Technology Today

What type of articles are we looking for? Articles about issues that face every type of lawyer in today's practice arena. Solos, corporate counsel, managing partners, starting associates, or even paralegals. We want stories from the legal trenches. The topics that are burning a hole through your desk. Do you have a success story about a new technology your firm just implemented? What about one that failed? Do you have a successful solution to solo billing matters? What is the newest issues facing all types of lawyers from Capitol Hill? We are looking for articles that will educate readers about issues that they can use today, tomorrow, or even next week. We are looking for big picture articles as well as specific topics. Checklists and how-to articles are great content for Law Practice Today .

We are always looking for new contributors to Law Practice Today . Articles may come in the form of one-time contributions or possibly an opportunity for a regular column on a bi-weekly or monthly basis. We prefer writers who are passionate about their practice area. Writers who want to educate others so they don't have to re-create the wheel or fall down the same path you did.


 Featured Books 

The Lawyer's Guide to Marketing on the Internet, Third Edition
by Greg Siskin

The Lawyer's Guide to Marketing on the Internet, Third Edition

Product Code:5110588
Pub Date:October 2007
Format:Book - 5110568
Pricing:$84.95 (Regular)
$74.95 ( LPM)
In today's competitive environment, it is critical to have a comprehensive online marketing strategy that uses all the tools possible to differentiate your firm and gain new clients. This publication showcases practical online strategies and the latest innovations so that you can immediately participate in decisions about your firm's Web marketing effort. With advice that can be implemented by established and young practices alike, this comprehensive guide will be a crucial component to streamlining your marketing efforts.

From blogging and podcasting to e-mail blasts and search engine optimization, you'll discover everything you need to know -- in layperson's terms -- to make an immediate impact to your firm's bottom line. You'll discover how to keep top of mind within your target audience by using your site the best way possible. You'll learn:
  • How to increase your firm's visibility through the latest technology, including Web Logs, podcasts, Web seminars and virtual meetings
  • How to develop effective promotional, informational and interactive content
  • The importance of an attractive, well-branded site and "Web site irritations" to avoid
  • Tips and tricks of doing e-mail marketing the right way
  • Why you need a blog
  • Definition of technical terms for quick reference
  • Also covers everything a lawyer needs to know about marketing online today in simple, easy-to-understand language. From learning how to choose a Web consultant to advertising to measuring results, the book touches on all that matters most.

The 2008 Solo and Small Firm Legal Technology guide: Critical Decisions Made Simple 
by Sharon Nelson, John Simek and Michael Maschke

The 2008 Solo and Small Firm Legal Technology Guide

Product Code:5110657P
Pub Date:March 2008
Format:Book - 5110568
Pricing:$79.95 (Regular)
$49.95 ( LPM)

This annual guide is the only one of its kind written to help solo and small firm lawyers find the best legal technology for their dollar. You’ll find information and recommendations on computers, servers, networking equipment, legal software, printers, security products, smartphones, and anything else a law office might need. You can use it in conjunction with your IT consultant, but it’s written in plain language to make implementation easier if you choose to do it yourself. This is the definitive resource that makes technology work for you.

Topics include:
  • A complete, unbiased overview of current legal technology products
  • Concrete steps to making sound technology decisions
  • How to choose the right operating system and software for your office, including case management applications, billing systems, and document management solutions
  • What you need to go wireless
  • How to protect your firm from security threats, including viruses, spyware, and spam

 Make Sure to Continue Your Section Membership

LPM wants to make sure that you continue to receive all the benefits of a section member. You can manage your ABA and Section membership more efficiently online. Go to and log on to myABA* where you can:
  • Pay ABA and/or Section dues online via credit card
  • View your membership invoice
  • Add or drop Section memberships
  • Print payment confirmation and receipt
LPM Section benefits include:
- Complimentary Law Practice magazine subscription
- Complimentary e-issues of Law Practice Today
- Complimentary e-issues of
- Discount for ABA TECHSHOW
- Networking opportunities
- and More!
*Please note that Members and Associates will need to have their ABA ID# and password to access their online invoice.   

More Practical Information by E-Mail.  Did you know that LPM provides even more useful content by e-mail each month, and it is all included with your membership?  Law Practice Today, the Section's popular webzine, delivers a new edition at the beginning of each month, with topical articles on all aspects of the business of practicing law., the Section's monthly e-newsletter, provides up-to-date information on all LPM programs, publications, and events.   In addition, as new programs and publications become available, LPM members are provided with full details.  To update your e-mail address and preferences with ABA, visit and select "Member Login," or phone 1-800-285-2221. 

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