Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.
You’ve been on social media for years but have you successfully applied it to your career? In the legal world, it’s one of the most effective ways to find new clients, make career connections for advancement, stay abreast of news and trends in your practice area and expand your referral sources.
Tune in for live demos on how to leverage Twitter, LinkedIn and Facebook to build your personal brand while expanding your business. Our speakers will walk you through how to set up your profile, identify people and organizations to follow and how (and whether) to engage with them on each platform. Social media for lawyers is not about selling yourself or your services – it’s about sharing what others in your market are doing, and offering information and commentary of value to your professional network. (The webinar will also briefly address Avvo, Google+, Snapchat, Pinterest and Instagram). If you’re in charge of your firm’s social media, you will learn about cross-personality branding for yourself and your firm. Not only will you learn how to harness your presence on these networks, you’ll pick up some timesaving applications, such as Hootsuite and Buffer, to manage all of your accounts at once.
Get engaged now! Live webinar attendees can use the hashtag #ABALCCsocialmedia to ask questions during the webinar. For those checking out the webinar recording, look up the hashtag on Twitter to find out how the Q&A went.