This program is part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.
During a lively and thought-provoking conversation, Stephen Seckler—attorney coach, author, and podcast host—and Allison Johs, a seasoned coach, legal consultant, and ABA author, explored key insights from Steve’s recently published book, Think Like a Lawyer, Act Like an Entrepreneur.
While Think Like a Lawyer, Act Like an Entrepreneur is written as a guide for lawyers who are skeptical about marketing, this conversation goes beyond business development. Steve and Allison explore how relationship-building is at the heart of every successful legal career—whether you're trying to bring in new work, lead a team, or navigate your next professional chapter. Using themes from the book, they discuss how lawyers can overcome their aversion to risk and self-promotion. They also delve into how to cultivate authentic professional relationships and take small, consistent steps toward greater career satisfaction and success.
What You’ll Learn
- Why behavior change—not mindset—is often the key to professional growth
- How common lawyer traits can both help and hinder your career
- Actionable ways to market yourself without feeling like a salesperson
- The role of authenticity in building a niche and a sustainable practice
- How to reframe relationship-building as a virtuous, value-driven activity
Audience
This program is appropriate for attorneys at all stages of their careers—whether you’re building a book of business, exploring a new path, or simply looking to deepen your professional connections in a more natural and sustainable way.
Resources
Stephen’s book, Think Like a Lawyer, Act Like an Entrepreneur is available now. Save 25% with code: TLLALE25. This special offer is valid until 8/31/2025.
Note: The content of this program does not meet requirements for continuing legal education (CLE) accreditation. You will not receive CLE credit for participating.