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Personal Branding

Strategically Building Your Reputation

Presented by Karen Summerville, John Mitchell, and Kathy Morris

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


Learn how to strategically build your reputation in your field of practice. Name recognition in your field and a solid reputation for creating and maintaining trust and respect are requisites for long-term success.  During this session, you will learn about:

  • Setting goals to achieve the reputation you want
  • Steps to launch and maintain your reputation
  • Strategies for re-branding yourself if your practice changes
Getting the thumbs up.

Getting the thumbs up.


Karen Summerville, an experienced Legal Career Counselor, is the founder of Seattle-based Legal Career Management. She previously practiced commercial litigation, becoming a partner at Betts, Patterson & Mines and participating in the firm’s associate hiring and training. She then became Vice President of Client Relations with Lee Hecht Harrison, an outplacement and career consulting firm. In addition to presenting frequent workshops, Karen’s column, “Managing Your Legal Career,” is a regular feature of the King County Bar Bulletin. She is a graduate of the University of Washington School of Law, where she has also served as the Interim Director of UW Law School Career Services, and earned her BS summa cum laude from the University of Nebraska.

John Mitchell is a long-time Executive Coach and a recognized expert in lawyer leadership and development issues. A former Executive Director of Habitat for Humanity International and “dirt law” litigator at Rudnick & Wolfe (now DLA Piper), John is an active leader of the ABA Law Practice Division and for diversity initiatives across the profession. He is also involved in nonprofit work, is a frequent public speaker, and a versatile workshop facilitator. John’s degrees were all earned at Northwestern, hence the Purple Coach moniker. He holds a Kellogg MBA, a JD, and a BS in Communication Studies.


Kathy Morris, Founder, Under Advisement, Ltd, Chicago, IL and New York, NY

ABA Free Career Development Series is a monthly webinar series featuring practical tips from legal career experts.

Video and Materials