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Professional Development

Putting Social Media to Work for You

Presented by Nicole Black, Kevin O'Keefe, and Kathy Morris

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


This program covers social media principles, blogging, LinkedIn, Twitter, and Facebook. The focus will be embracing what is now ubiquitous — for the public, if not lawyers.

Specifically they’ll hit:

  • How various forms of social media can meaningfully enhance your professional presence
  • How you network online to build relationships and enhance your word of mouth reputation
  • Which aspects of social media you ought to incorporate and prioritize in your work
  • Ways to harness social media in your job search, now or in the future
Leveraging social media.

Leveraging social media.


Nicole Black, a Rochester NY attorney, is the Director of Business Development at MyCase, a cloud-based LPM software company. She is the author of the ABA’s Social Media for Lawyers: the Next Frontier, and other books, including Cloud Computing for Lawyers. A legal technology enthusiast, a Daily Record columnist, and a popular public speaker who blogs at MyCase, Sui Generis, and Legal IT Pros, Nicole is a 1995 JD from Albany Law School with a BA from the University of Rochester in 1992.

Kevin O’Keefe is the CEO of Seattle-based LexBlog, Inc., which he created to help lawyers network online via blogging and social media. His blog, Real Lawyers Have Blogs, illustrates his point of view that online visibility is imperative for lawyers. A trial lawyer for 17 years who used the internet to grow his practice in the 90’s, Kevin has been an entrepreneur for the last 15 years. He received his JD in 1982 from the University of the Pacific – McGeorge School of Law and his BBA in 1978 from Notre Dame.


Kathy Morris, Founder, Under Advisement, Ltd, Chicago, IL and New York, NY

Video and Materials 

Download the Materials

Materials include:

1. Presentation Slides
2. Tips for Standing Out in a Competitive Market – Nicole Black
3. Build Your Own Communities for Valuable Engagement – Kevin O’Keefe
4. Ten Social Media Legal Myths – Deborah Gonzalez