Practice Management

Putting Social Media to Work for You: Leveraging LinkedIn, Twitter & Facebook for Success

Presented by Betsy Munnell and Sofia S. Lingos

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


Are you “LinkedIn,” “Connected,” “Followed,” or “Friended”?  Join us for a virtual workshop for lawyers, law students and law firm professionals as we explore (and demonstrate on-screen) how you can leverage online platforms to build rich networks, grow relationships, distinguish yourself as lawyer and trusted advisor, and demonstrate deep knowledge of your client's business, industry and challenges.

Our speakers, Sofia Lingos and Betsy Munnell, have practiced law for a combined total of 39 years, building robust practices, and advising others on business development. In this webinar, they will offer tips  for using LinkedIn, Twitter and Facebook (as well as some less traveled platforms, such as Instagram and Avvo) to:

  • Design compelling profiles and avoid social media pitfalls
  • Engage with people and organizations in a way that fits your personal style and time pressures, AND the expectations of your clients and employer
  • “Get smarter” about your client’s business and industry, so that you can deliver  superior legal service
  • Use the news and knowledge you gather with these tools to give value to your network and client base….to help, to educate and to inspire. 
Leverage social media for your personal and professional goals.

Leverage social media for your personal and professional goals.


Betsy Munnell, Business Development and Social Media Coach for Lawyers, EHMunnell, Boston, MA; ABA Career Center Chair

Sofia S. Lingos, Esq., Managing Attorney, Trident Legal LLC, Boston, MA

Video, Materials, and Q&A

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