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Personal Branding

Power Up Your LinkedIn Profile

Presented by Allison Shields and Dennis Kennedy

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


Whether you’re new to LinkedIn, a regular user, or you haven’t updated your LinkedIn Profile in a while, this webinar is for you. This program will cover:

  • Defining your purpose: What are you hiring LinkedIn to do for you?
  • The biggest mistakes lawyers make in developing their LinkedIn Profiles and how to avoid them
  • How to Edit your Profile
  • Making an impact with your Professional Headline, Summary and Experience sections
  • Additional sections you may wish to add to your Profile
  • Multi-media elements that can make your Profile stand out from the crowd
  • How to use Skills and Endorsements effectively
  • Ethical issues with LinkedIn Profiles and what to do about them
  • Managing Profile settings and security
Powering up the LinkedIn app.

Powering up the LinkedIn app.


Dennis Kennedy, Senior Counsel, Digital Payments & Labs, at Mastercard; Author, Speaker, Podcaster, Adjunct law professor
• Co‐author, LinkedIn in One Hour for Lawyers

Allison C. Shields, President, Legal Ease Consulting, Inc., Practice Management and Marketing Consultant for Lawyers; Writer, Speaker
• Co‐author, LinkedIn in One Hour for Lawyers

Video and Materials