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Practice Management

Building Your Book: The Nuts and Bolts of Business Development

Presented by Julie A. Eichorn, Ross Fishman, and Kathy Morris

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


Tune in for:

  • Best practices for business development—what works and what doesn’t
  • Ways to overcome typical concerns about selling and marketing
  • Top differentiators lawyers use to market to prospective clients
  • Ways to be creative and achieve breakthroughs making rain
Rolodex of client contact information.

Rolodex of client contact information.


Julie A. Eichorn is an attorney and the founder and President of Paragon PTP, a management consultancy company. Over the last 20 years, Julie has provided strategic marketing training and support to national and international law firm lawyers. Julie was previously General Counsel for Oracle, a Fortune 100 technology company, which gives her unique insights into today’s legal business growth opportunities.

Ross Fishman, CEO of Fishman Marketing, has an international reputation as one of the legal profession’s most-effective branding and marketing strategists. His creative online and traditional marketing campaigns help law firms differentiate themselves, dominate their markets, and drive revenue. A former litigator, marketing director, and marketing partner, he has received countless marketing awards and was the first marketer inducted into the Legal Marketing Association’s Hall of Fame.

Kathy Morris, Founder, Under Advisement, Ltd., Chicago, IL and New York, NY

Video and Materials