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Personal Branding

Building Your Personal Brand Using LinkedIn and Other Social Media Platforms

Presented by Goldie Chan & Karen R. Britton

Note: This is not for CLE. Part of the free Career Development Series, a monthly webinar series featuring practical tips from legal career experts. Live webinars are free and open to the public. The recorded program and materials are exclusively for ABA members.


Do you want to build your personal brand but don’t know how? Do you want your personality to shine but are afraid it’s too much for the conservative culture of law?  We have a solution for you!  Learn the ins and outs from Goldie Chan, LinkedIn Top Voice and Forbes Contributor with 10+ years of experience working in-house for both major tech and entertainment.

During this webinar, Goldie will cover:

  • How to build your personal brand when working for a conservative organization like a law firm or the government.
  • What value a law student or new attorney can offer when trying to build connections.  
  • How to find your unique value and brand when you start your own firm or nonprofit.  
  • What social media platforms you should use to build your personal brand aside from LinkedIn such as Instagram, Facebook, Twitter, and more.  
Build your personal brand on social media.

Build your personal brand on social media.


Goldie Chan, Founder of Warm Robots

Goldie Chan is the top LinkedIn Video creator, global keynote speaker, and digital strategist. Her video channel won LinkedIn Top Voice and is the longest running daily show on the LinkedIn platform with over 4 million views and counting.  She's known as the "Oprah of LinkedIn" by Huffington Post.

Her current partnerships include global brands such as WeWork, Skype and Epidemic Sound. She also runs Warm Robots, a social media strategy agency based in Los Angeles and writes for Forbes on “Personal Branding and Storytelling in the Digital Age.”

She has represented the US in the UK as part of an inaugural Women in Tech delegation through the Mayor of London's office and is a Forbes Fellow. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in Forbes, Inc. Magazine, Fast Company and more.

Karen R. Britton, Assistant Dean for Admissions, University of South Carolina School of Law, Columbia, SC

Video and Materials

Download the PowerPoint