NOTE: This is not for CLE.
The Career Choice Series is designed to help you choose your career path. Whether you’re a law student, young lawyer, or transitioning attorney, find out what it’s like to work in various practice areas and the best way to position yourself to get there.
Whether you realize it or not, we all interact with trademarks every day in forms such as brand names, domain names, logos, symbols, colors, sounds, and trade dress.
Brand owners use trademarks to distinguish themselves and their products and services within a vast and competitive marketplace and provide consumers with confidence as to the source and quality of those products and services.
Trademark law encompasses a broad field within intellectual property law, including the prosecution and maintenance of trademark registrations at the United States Patent and Trademark Office and its global counterparts; trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board and other administrative tribunals; lawsuits for trademark infringement, counterfeiting, dilution, false advertising and unfair competition in federal and state courts; stopping the importation of infringing, counterfeit and gray market products at the border; and the collaborative development of brand strategies with brand owners that inform effective brand marketing, social media influence, product placement, and brand extension/licensing programs.
Hear what it’s like to work in this exciting field from our two panelists.
Kim Boyle, Senior Counsel, Dunner Law, Washington, D.C. and Dallas, TX
Thad Chaloemtiarana, Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP, Chicago, IL
Lexie Heinemann, Program Associate, ABA Career Center and Senior Lawyers Division