The Career Choice Series is designed to help you choose your career path. Whether you’re a law student, young lawyer, or transitioning attorney, find out what it’s like to work in various practice areas and the best way to position yourself to get there.
In this segment, our panelists share their respective careers in franchise law. Franchise law deals with the business model where a franchisor licenses the use of its intellectual property (logos, trademarks, brand identity, etc.) to franchisees. Franchising is frequently thought of in the fast food restaurant context but it actually is present in a diverse array of industries (e.g., hospitality, automobile, fitness, etc.). Moreover, franchising continues to grow with an estimated forty percent of all retail sales in the United States occurring through franchise businesses. The opportunities for new lawyers are diverse from transactional to litigation, in house counsel to outside practitioners, and international practice as well.
Our speakers will share with you their career paths, provide their thoughts on the skills you’ll need to break into this area, what drew them to it, the pros and cons, and what a typical day in their practice entails.
Leslie D. Curran, Plave Koch, Washington, D.C.
Elliot R. Ginsburg, Garner & Ginsburg, P.A., Minneapolis, MN