LinkedIn as an Introvert
I always tell students that LinkedIn is an excellent research tool. Students don’t have to use it as traditional social media if they would rather just learn more about employers and possible career paths. Viewing LinkedIn as a legal directory or a resume database can help students who are introverted or who simply dislike social media learn to embrace LinkedIn despite their misgivings. These students are often particularly interested in learning how to browse alumni profiles from your law school’s LinkedIn page.
Using Twitter Lists to Prepare for Interviews
Creating a private Twitter list (learn more at Twitter’s Help Center) can be a valuable step in interview preparation. While students’ personal Twitter feed can get chaotic, a list with just a few relevant accounts can help them get quick information ahead of an interview. For example, a student preparing to interview with a utility company could create a private list that includes the company itself, government regulators, and industry associations.
Students will have to do a little research first to identify accounts and make the list as useful as possible. Students preparing for government interviews will find Twitter particularly valuable, as reviewing a government employer’s Twitter feed is often easier than navigating their website. Some students even identified recent initiatives to discuss with their interviewers through tweets, when those initiatives weren’t yet on the government website.
Finding Similar Employers Through Twitter
Once a student finds an employer of interest on Twitter, you should recommend looking at who that employer is following. Often, employers choose to follow organizations with similar goals, who may be of interest to the student as well. This strategy works best when the employer has a relatively small number of accounts they are following.
Watching for Tweets About Job-Shadowing Opportunities
During the pandemic, Twitter has also allowed students to gain invaluable job-shadowing experiences thanks to lawyers who tweet about upcoming hearings and offer to let students observe. Students should follow lawyers who are frequent tweeters to maximize the chance that they will notice one of these great opportunities in their timeline.
Joining Lawyer Facebook Groups
While Facebook is the most informal of these three social media platforms, it can still be helpful for connecting with lawyers. Simply searching for a practice area of interest on Facebook can bring up groups of lawyers in that practice area for students to join.
Some Facebook groups are even focused on helping new lawyers, such as the Junior Refugee and Immigration Lawyers Network in Canada. These groups can be a helpful supplement to networking with local bar associations.