Client Development

People Don’t Understand What You Do Because…

By Anusia Gillespie, JD, MBA
Playing a game of telephone.

Playing a game of telephone.

Anusia Gillespie, JD, MBA | Principal Consultant | banava

The single biggest problem in communication is the illusion that it has taken place.
~ George Bernard Shaw

People generally have poor awareness regarding what they know versus what other people know. It makes sense. It is impossible to know someone’s background and perspective upon introduction. Further, when we acquire new information we then adopt it into our own framework and perspective to such an extent that we forget the information isn’t general knowledge. However, this results in ineffective communication and a potential client or referral source walking away from a conversation without a clue about what it is you do.

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