Networking for the Lazy

By Matt Handal

Matt Handal works for a group of construction experts known as Trauner Consulting Services, Inc. He also provides actionable marketing advice for professional services firms at Find him on Twitter @matthandal. This article was originally published on

We’ve all heard it before: ”It’s not what you know it’s who you know.”

However, very few people feel comfortable talking to strangers to grow their network. In fact, I remember our moms and dads telling us something about strangers…not to talk to them! Nevertheless, over time, that tune changes. In business, people expect us to schmooze, to network.

Do you find networking at an event or conference terribly uncomfortable? If so, that’s because, let’s face it, networking is too much work.



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