Client Development

How Should Your Growing Firm Allocate Its Marketing Dollars?

By Anusia Gillespie, JD, MBA

Anusia Gillespie, JD, MBA | Principal Consultant | banava

If you can’t describe what you are doing as a process, you don’t know what you’re doing. 
~ W. Edwards Deming

As firms grow, they encounter the fortunate problem of deciding how to create and implement a marketing and business development program. I’m often asked for materials that might be helpful in determining the best course of action for a firm’s formal implementation of such a program. Since there is no template solution, I offer the thought process that firms should flow through in creating a program best suited to their needs. Following are questions I would seek to answer in developing an effective strategy:



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