Anusia Gillespie, JD, MBA | Principal Consultant | banava
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
~ W. Edwards Deming
As firms grow, they encounter the fortunate problem of deciding how to create and implement a marketing and business development program. I’m often asked for materials that might be helpful in determining the best course of action for a firm’s formal implementation of such a program. Since there is no template solution, I offer the thought process that firms should flow through in creating a program best suited to their needs. Following are questions I would seek to answer in developing an effective strategy: