Client Development

Are You Limiting Yourself with a Tagline?

By Anusia Gillespie

Anusia Gillespie, JD, MBA | Principal Consultant | banava

The art of life is a constant readjustment to our surroundings.

~Kakuzo Okakaura

I have a very lawyerly answer for you: it depends.

People hear the word “branding” and tend to think that it is all about finding the perfect tagline. But, it’s really not. At least, not when it comes to marketing yourself apart from your firm. A tagline may not even be appropriate for the services you provide. Branding is more about creating the core values, mission, and personality that your marketing materials and services will embody. Branding is so important because it allows you to create messaging that will attract similarly oriented clients and inspire loyalty. A tagline is secondary.

Which hat do you want to wear today?

Which hat do you want to wear today?

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