Social Media Checklist

Social Media Deep Dive

First: A Few Things To Know

Different Social platforms have different pro’s and con’s, but there are some key factors to keep in mind across the board:

  1. Make sure to identify yourself as a constituent
    1. According to a recent Congressional Management Foundation study entitled #SocialCongress 2015, A social media post from a constituent can influence a Member of Congress 59% of the time. While a “person with unclear constituent status” only has influence 21% of the time.
  2. If you have an affiliation with the ABA, say so
    1. The same study found if a constituent shows an affiliation with an association, such as the ABA, they now have influence 69% of the time.
  3. Timing is everything
    1. Social media can be a great link directly to your elected officials but you can easily be lost in the noise of everything else going on. Teaming up with other members will give you strength in numbers.
    2. The study found that if the constituent that is affiliated with a specific group teams up with other constituents, then they now have influence 78% of the time!
  4. Always try to use pictures, videos, or links
    1. Using visual elements not only makes your post more engaging, it also boosts your importance in the algorithms embedded in the social media platforms. Including these elements will get your posts seen by more people for a longer amount of time.