September 26, 2018 advertising

Advertising and Sponsorship with the ABA

The American Bar Association offers a wide range of advertising and sponsorship opportunities. Whether the relationship is multi-year, year-round, or event based, we believe our programs are most effective when they are tailored to meet the specific needs of both the sponsor and the Members of the ABA.

Advertising

AmericanBar.org is the official website of the American Bar Association (ABA). This site is the go-to resource for its members and non-members in the legal profession.

With over 3 Million pages views per month, AmericanBar.org is one of the most trafficked legal site in the market! Advertising on AmericanBar.org provides your business an enormous and effective platform to promote your product/service. Advertising opportunities with the American Bar Association are organized into three program options.

Advertising options include:

A Run-of-Site (ROS) Ad Programs

Run-of-site places your advertising throughout the pages of AmericanBar.org.

Vertical Ad Network Programs

The Vertical Ad Network option takes advantage of the ABA’s organizational make-up and gives your company the opportunity to target your marketing to a specific area of practice or interest.
Learn more in the AmericanBar.org Media Kit

For more information please contact:

Suzie Smith | 410-584-1980 | suzie.smith@mci-group.com
Carly Heideger | 410-316-9853 | carly.heideger@mci-group.com

Sponsorship

If your organization is looking to gain exposure to the ABA’s large and diversified membership base, the ABA and its entities offer a wide range of sponsorship opportunities.

Section, Division and Forum-specific Sponsorships

ABA sections, divisions and forums are specialty groups typically organized by areas of the law such as Family Law, Franchising, Health Law as well as broad practice groups, such as Litigation, Taxation, and Business Law. Sponsors may want to engage a specific ABA group that best matches their business goals.  Most ABA sections, divisions and forums offer sponsorship opportunities that range from single event sponsorships to annual and multi-year sponsorship programs. 

View a full list of ABA entities
View the list of ABA upcoming events

For more information on sponsorship opportunities available through the ABA, please contact:

Amy Rogaliner
Corporate Relations
312-988-6424

ABA Annual Meeting and Expo

For more information on sponsorship opportunities available at the ABA Midyear or Annual Meetings, please contact:

Lee Swanson
Midyear and Annual Meetings Manager
312-988-5878

ABA Journal

ABA Journal Programs

With nearly 400,000 ABA Journal monthly print subscribers and over 2 million abajournal.com monthly web visitors, there is a program available for any organization looking for an advertising partner that is a trusted source for lawyers, judges and observers of the legal system.

For more information on advertising opportunities available through the ABA or to get details on specifications, ad dimensions, policies and insertion orders, please contact:

For more information please contact:
Suzie Smith | 410-584-1980 | ssmith@networkmediapartners.com
Carly Heideger | 410-316-9853 | cheideger@networkmediapartners.com

Affinity Relationships

ABA Advantage

The ABA Advantage affinity program represents exceptional value for ABA members and extraordinary opportunities for participating companies. Annual sales through the program total more than $450 million for the leading companies that offer discounts to ABA members, and royalties to the ABA on sales of their products and services.

View a current list of ABA Advantage participants and offers.

For more information on ABA Advantage opportunities, please contact:

Amy Rogaliner
Corporate Relations
312-988-6424

Helpful Links
AmericanBar.org Media Kit
ABA Advantage participants and offers
Upcoming ABA events