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DWT 2318001v3 0014826-000006 11.13.06 REGULATING ATTORNEY RATINGS: EMERGING TRENDS AND FIRST AMENDMENT IMPLICATIONS BY BRUCE E. H. JOHNSON AND AMBIKA K. DORAN1 DAVIS WRIGHT TREMAINE LLP 34TH ABA NATIONAL CONFERENCE ON PROFESSIONAL RESPONSIBILITY BOSTON, MAY 28-31, 2008 I. INTRODUCTION The internet has made attorney ratings more accessible to customers, with myriad services offering purportedly unbiased perspectives on an individual’s lawyering. Some services rate attorneys on a traditional scale...