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ABA CENTER FOR PROFESSIONAL RESPONSIBILITY CONFERENCE MAY, 2008 Regulating Internet Advertising: Time to Throw in the Towel? Websites and Referral Services By Lynda C. Shely I. Websites – The Rules of Professional Conduct Apply Law firm websites are becoming one of the easiest and biggest marketing sources for law firms, as well as a tool to communicate with existing clients. All of the Rules of Professional Conduct apply to such communications, including the advertising rules. Remember: 1)...