Title
IPL v23#4 Summer05
By
calungce
Description
In the continuing battle between brand name drug companies and generic competitors, certain brand companies have begun launching, either directly or by license, “authorized” or “brand” generic drug products when a generic drug is to be introduced on the market by a competitor. The launch of a brand generic has both positive and negative potential consequences for the brand company. On the one hand, the launch of the brand generic significantly reduces the profitability of the launch by the first...

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