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ABA Section of Litigation Annual Conference, April 21 – 23, 2010: How to Win Your Case – Developing A Compelling Trial Theme The Heart and Soul of Your Case: Developing a Compelling Case Theme Lawrence D. Rosenberg Partner, Jones Day Washington, DC Marlysha Myrthil Associate, Holland & Knight Jacksonville, FL INTRODUCTION Developing a compelling case theme is one of the most important steps to winning your case. But it is not always easy to do. You want to develop a case theme that will help...

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