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ABA Section of Litigation Annual Conference, April 29 -May 1, 2009: Brand Theft: Where Has My Goodwill Gone? 1 Litigating False Advertising Claims Jonathan M. Gelchinsky Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Cambridge, MA Julia Huston Bromberg & Sunstein LLP Boston, MA Kathleen Kedrowski Navigant Consulting Chicago, IL I. INTRODUCTION False advertising is prohibited by federal statute. The Lanham Act § 43(a), as amended in 1989, provides: (1) Any person who, on or in connection with...

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