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What makes business pitches successful in the current econommy In this new economic era, the process used by corporatiion to select outside counsel is evolving rapidly. If you want to succeed, you have to adjust to the changing times. Indeed, as the three of us—a former general counsel of a global financial services company, a current corporate counsel of a Fortune 100 company, and a litigation partner of a law firm— gathered to reflect on what makes business pitches successful in these times, we...

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