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Trade Dress as a New Battleground in Efforts to Protect Marketing Concepts: G. Donovan Conwell, Jr. Dineen Pashoukos Wasylik Conwell Sukhia & Kirkpatrick, P.A. Tampa, Florida Hooters of America, Inc. v. WingHouse of FloridaConwell Sukhia & Kirkpatrick, P.A. -Tampa, FL 2 Statutory Foundation: The Lanham Act Section 43(a) of the Lanham Act provides the statutory basis for trade dress protection of unregistered trade dress: (a) (1) Any person who, on or in connection with any goods or services, or...

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