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By Alan Deutschman Illustrations by David Poh :! % ,,hart Why is it So dar~ hard to changc 'our ways? ~r i ! New insights from Psychology and neuroscience offer some surprising answers--and ways to improve the odds. Mey2005 FAST COmPANy {Change or die. What If you were given that choice? For real Whal if it weren't just the hyperbooli rhetoric that conflates corporate performance with life and death? Not the overblown exhortatlbns of a rabid boss. or a slick motivational speaker, or b...

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