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NINE CLUES TO EFFECTIVE OPENING STATEMENTS David L. Landsburg, Ph.D David Landsburg Company 10248 Placita Cresta Mia Tucson, AZ 85749 Nine Clues to Effective Opening Statements When I started in this business in the mid-1980's conventional wisdom said that 80% of jurors reached their ultimate decision in a civil case at the end of opening statements. Frankly, I do not believe that is true. However, after following shadow juries for twenty years, I de know that often how a shadow juror is leaning...

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