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ABA Section of Litigation Annual Conference, April 20-23, 2005: Becoming First Chair: Techniques for Young Lawyers 1 Marketing 101 for Lawyers By Margaret Zwetschke In an old movie I saw recently, one character says to another, "Sweetie, you've gotta have a plan. Do you have a plan?" The characters were talking about their social lives, but the same can be said about marketing your legal services. You have to start formulating a plan with some basic awareness strategies. Self-Awareness Determine...

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