Regular Communication. Reliable Information. Improved Client Relations
Regular communication from your law office to current and prospective clients is a proven method of enhancing client relations, stimulating referrals, and creating name-recognition for your practice. Branding yourself as a generous source of reliable information helps create a client base that is more likely to contact you when legal issues do arise. It's a kind of loyalty that simply cannot be purchased.
But with all that you have to do, how can you find the time to write and produce a quality newsletter every quarter? You don't have to—you can let the American Bar Association do it for you.
YourLaw is a four-page client newsletter written with your clients in mind. Each issue contains articles that alert clients to a wide range of legal issues that may affect them. All major areas of law are covered, including real property, business, estate planning, consumer issues, employment, taxation, personal injury and family law. Most importantly, YourLaw helps consumers recognize when it's time to turn to you for professional legal help.
Two Ways to Subscribe
Imprinted: Send us your logo, letterhand, images, etc. and we’ll imprint it on the yourLaw issue each quarter. All images and copy in the imprinted area are in black/white. Additional changes after the first issue cost $50 per issue. Charges for additional changes are invoiced per quarter.
Nonimprinted: This version leaves space for you to adhere a label or logo of your own.
Folding Service: yourLaw can be folded in thirds to fit a #10 envelope. The charges for folding are $25.00 for the first 250 copies, and $5.00 for each addition 100. Charges for folding are invoiced per quarter.
Send all images or changes to:
Sommer Thornton
Circulation Manager, ABA Division for Public Education
Ph: 312.988.5718
Fx: 312.988.5494
Email: sommer.thornton@americanbar.org
Studies show...
Studies by the National Law Firm Marketing Association have shown that of all the marketing methods available to law firms, newsletters produce the best return while offering clients educational information that enhances a firm’s image. Newsletters have proven to be a cost-effective way to increase awareness of a firm and the services it offers—whether a general practice or one that specializes in bankruptcy, intellectual property, estate and financial planning, employee benefits, or other areas of law.
