Building Your Business Brain: The Neuroscience of Converting a Contact Into a Client

Vol. 16 No. 7

By

David King Keller, MBA, CMB, NPC, is author of the award-winning book, 100 Ways To Grow A Thriving Law Practice. He is founder of Keller Business Development Advisory Group. You are invited to link with David at LinkedIn.

The front page of The New York Times recently described yet another major challenge faced by virtually every law school graduate. With your law degree in hand, you now know something about the law, but what do you know about the business of law? What do you know about acquiring paying clients, also known as business development? Law school has developed your legal intellect, but what about your business brain?

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