Spring 2013

Evidence-Based Sign Regulation: Regulating Signage on the Basis of Empirical Wisdom

Articles

Evidence-Based Sign Regulation: Regulating Signage on the Basis of Empirical Wisdom

This article describes the authors’ efforts to develop a model evidence-based sign code and a model example of performance zoning with the intent of balancing the municipality’s desire to regulate signage with the right of business owners to identify prospective customers and communicate with them. Section I describes the evolution of performance zoning. Section II focuses on current and future applications for performance-based codes. Section III describes the strengths and weaknesses of performance codes as well as the possible legal challenges to which they are susceptible. Section IV addresses challenges to performance zoning. Section V outlines the contents of and justification for the Model Sign Code developed by research affiliates with Urban Design Associates based in Austin, Texas.

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