Become Actively Engaged: Social Media Is Here to Stay

Vol. 14 No. 2

Susan Jennings is an attorney in the Dallas, Texas area who has worked extensively in the field of insurance regulation. She is a past chair of the TIPS Corporate Counsel Committee and can be reached at granada333@aol.com. Olivia Jennings is an associate attorney in the litigation department of the Dallas office of Gibson, Dunn & Crutcher LLP. She can be reached at ojennings@gibsondunn.com.

Corporations’ interest in social media has exploded. Social media has opened new opportunities for corporations in every industry to build their company’s brand, learn more about their consumers, and educate the public cheaply and easily. But these opportunities have brought with them issues that may catch companies off guard, especially in the highly regulated insurance industry.

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