eLawyering Goes MainstreamFEATURESBy Donna SeyleA secure web space in which lawyers and clients interact is commonly known as a "client portal." This article provides a representative list of vendors who offer portal products, varying from a simple shell to one that incorporates a fully functional practice management system. By Stephanie KimbroYou don't need to convert to a completely paperless law office in the clouds in order to benefit from elawyering. Here are a few simple first steps that a lawyer might take to get started with elawyering. By Richard S. GranatWeb-based document assembly greatly reduces the time needed to accomplish legal work, enabling higher margins for firms and lower pricing for clients. Lawyers who take the trouble to learn how to automate their own forms will have a competitive advantage over those that don't. By Marc LauritsenOnline tools enable forms of human engagement that are impracticable if not impossible in the physical world. This article describes how lawyers and clients can 'co-produce' documents, decisions, and knowledge systems. By Will Hornsby and Joseph DuffyCloud computing raises questions of practice management, as new ethical directions emerge. Lawyers have a duty to protect and secure electronic files, even if not trained in the world of technology. MANAGEMENTBy Edward PollIf lawyers themselves embody the efficiency and low cost of the Internet, and bring creativity, judgment and experience to the table, their virtual practice will be a viable one. marketingBy Eric DeweyThis is the second part in a series of two articles describing the disconnection between sales effectiveness and sales efficiency which law firms have inherited when they adopted and applied the wrong features of traditional product sales techniques and models. By Russell AlexanderThe 3rd Biannual ABA Law Firm Marketing Strategies Conference ended in early November but many of its takeaways are timeless. Find out what five things this author gained from the Conference which focused on reputation, referrals and rankings.  technologyBy Carole Levitt and Mark RoschFrom ABA TECHSHOW 2011 Google powers a large chunk of the cloud and it goes far beyond a simple search box. The Google Apps platform offers a fully-integrated, cloud-based suite of e-mail, calendar, video conferencing, word processing, and Website tools. Theoretically, a law firm could base its entire practice on Google Apps and leave everything else in the dust. MEET THE WOMEN RAINMAKERS!Interview by Rachelle J. CanterPaula is a business litigator specializing in representing corporate policyholders in insurance coverage disputes, negotiation, and litigation. She is a co-founder of the Chicago business litigation boutique, Schopf & Weiss LLP, which celebrates its 25th anniversary in 2012. | 
