January/February 2017 | THE MARKETING ISSUE

Welcome to the Marketing Issue of Law Practice magazine, January/February 2017.

January/February 2017


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Law Practice Magazine Archives

FEATURES


What Fare Is Fair?

Tips and traps in pricing and bidding.
By Keith Maziarek


The Lawyer's Internet Marketing Tool Kit

Everyday tools for marketing your practice.
By Jason Marsh


Championing a Cause: Can It Work For Lawyers?

What every attorney should understand before attempting cause marketing.
By Caroline LaPorte and Patrick Wright


Marketing Real Lawyers in the Age of AI

Lawyers should emphasize natural human advantages while also embracing artificial intelligence platforms.
By Mark Lauritsen

Carrying Out Your Marketing Plan

How to meet the challenge.
By Irene Leonard


How An Introvert Can Build a Thriving Practice

Even lawyers preferring introversion can learn to be comfortable, succeed and enjoy building their practices.
By Anne E. Collier



THANKS TO OUR ISSUE TEAM

Team Leaders: Debra Bruce, Patrick Wright, Vedia Jones-Richardson


  

DEPARTMENTS


Editor's Note 

New Ways to Market in 2017
By Heidi A. Barcus


Perspectives

Marketing Yourself and Your Practice for Success in 2017
By Katy Goshtasbi



FRONTLINES


Highlights

The Best of Times: ABA TECHSHOW
By Steven J. Best


Simple Steps

Get Your To-Do Lists Under Control with These Productivity Tools
By Allison C. Shields


Ethics 

Six Fundamentals to Handling Client Confidences
By Michael Downey


News & Events

LP Can Help You Find Your Marketing Edge
By Joshua Poje



TECHNOLOGY


Product Watch

ScreenMeet: Easily Sharing Screen Presentations
By Daniel J. Siegel


Hot Buttons

Security Awareness Training for Law Firm Employees
By Sharon D. Nelson & John W. Simek


The Digital Toolkit

Blogging for Lawyers, Part 1: Choosing the Right Platform
By Tom Mighell



BUSINESS


Managing 

A Change in Leadership: New Ideas Lead to Greater Success
By Thomas C. Grella


Career Steps

Working on Your Social Skills
By Wendy L. Werner


Marketing 

Tips for Choosing Domain Names
By Greg Siskind


Finance 

The Basic Irrationality of Starting BigLaw Associate Compensation
By Mike Trotter


Practice Management Advice

The Four Corners of Law Practice Management
By Jim Calloway


Taking the Lead

Balancing Opposing Views
By Karen MacKay

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