January/February 2016 | THE MARKETING ISSUE

Welcome to the Marketing Issue of Law Practice magazine, January/February 2016.

January/February 2016

Smart Phone or Tablet?

The Law Practice mobile app, a free download, is recommended for an optimized mobile experience.

Download the app today!

Stay Connected


Not an ABA LP member?

Not a problem.

It's easy to join and get all the benefits of membership, including both the print and electronic edition of Law Practice, and access to the ABA's best marketing, management, technology and finance resources. Join Today!

Law Practice Magazine Archives


A Survey of Branded Legal Networks

What they are and how lawyers can utilize them for business development.
By Nicholas Gaffney

Branded Legal Networks are on the Rise
By Jeremy Gin
Struggling with Ethics Issues Surrounding Branded Networks
By Micah U. Buchdahl

The Online Marketing of Legal Services

An anecdotal report about my move online and a return on investment analysis.
By Lance Johnson

The Case for Mandatory Business Development

Set small goals and focus on consistency.
By Ari Kaplan

Minding Your Firm Brand

A roundtable discussion on brand identity.
By John Hellerman

Implementing Forensic Business Development Research

Obtaining legal work by monitoring unusual business activities.
By Eric Dewey

Client Development Is More Than Just Networking

Understanding that nurturing relationships builds trust.
By Allison C. Shields


Team Leaders: Nick Gaffney, Vedia Jones-Richardson
Team Members: Allison Shields, Lance Johnson, George Leloudis



Editor's Note 

Never a Better Time Than Now
By John D. Bowers


Let Client Service Be Our Watchword
By Tom Bolt



The ABA Commission on the Future of Legal Services
By Mary E. Vandenack

Simple Steps

Seven Keys to Electronic Data Efficiency
By Tyler O'Halloran


Legal Ethics and Flexible Lawyer Staffing: Part I
By Michael Downey

News & Events

Accentuate the Positive
By Joshua Poje


Product Watch

YubiKeys: A Simple Security Solution for Dropbox and Other Websites
By Daniel J. Siegel

Hot Buttons

How Will Watson's Children Impact the Future of Law Practice?
By Sharon D. Nelson & John W. Simek

The Digital Toolkit

The Modern Personal Digital Assistant
By Tom Mighell



Success Requires the Old Giving Way to the New
By Thomas C. Grella

Career Steps

Plan Before You Are Ready to Launch
By Wendy L. Werner


Basic Marketing Still Matters: Revisiting the Business Card
By Greg Siskind


The Impact of Using Averages in Financial Analysis
By Martin Gooding

Practice Management Advice

Toward a Less Stressful Workplace
By Jim Calloway

Taking the Lead

What's Your Leadership Brand?
By Karen MacKay


  • LP on the Web

  • 2015-2016 Editorial Board