January/February 2016 | THE MARKETING ISSUE

Welcome to the Marketing Issue of Law Practice magazine, January/February 2016.

January/February 2016


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Law Practice Magazine Archives

FEATURES


A Survey of Branded Legal Networks

What they are and how lawyers can utilize them for business development.
By Nicholas Gaffney


Branded Legal Networks are on the Rise
By Jeremy Gin
Struggling with Ethics Issues Surrounding Branded Networks
By Micah U. Buchdahl


The Online Marketing of Legal Services

An anecdotal report about my move online and a return on investment analysis.
By Lance Johnson


The Case for Mandatory Business Development

Set small goals and focus on consistency.
By Ari Kaplan


Minding Your Firm Brand

A roundtable discussion on brand identity.
By John Hellerman

Implementing Forensic Business Development Research

Obtaining legal work by monitoring unusual business activities.
By Eric Dewey


Client Development Is More Than Just Networking

Understanding that nurturing relationships builds trust.
By Allison C. Shields



THANKS TO OUR ISSUE TEAM

Team Leaders: Nick Gaffney, Vedia Jones-Richardson
Team Members: Allison Shields, Lance Johnson, George Leloudis

  

DEPARTMENTS


Editor's Note 

Never a Better Time Than Now
By John D. Bowers


Perspectives

Let Client Service Be Our Watchword
By Tom Bolt



FRONTLINES


Highlights

The ABA Commission on the Future of Legal Services
By Mary E. Vandenack


Simple Steps

Seven Keys to Electronic Data Efficiency
By Tyler O'Halloran


Ethics 

Legal Ethics and Flexible Lawyer Staffing: Part I
By Michael Downey


News & Events

Accentuate the Positive
By Joshua Poje



TECHNOLOGY


Product Watch

YubiKeys: A Simple Security Solution for Dropbox and Other Websites
By Daniel J. Siegel


Hot Buttons

How Will Watson's Children Impact the Future of Law Practice?
By Sharon D. Nelson & John W. Simek


The Digital Toolkit

The Modern Personal Digital Assistant
By Tom Mighell



BUSINESS


Managing 

Success Requires the Old Giving Way to the New
By Thomas C. Grella


Career Steps

Plan Before You Are Ready to Launch
By Wendy L. Werner


Marketing 

Basic Marketing Still Matters: Revisiting the Business Card
By Greg Siskind


Finance 

The Impact of Using Averages in Financial Analysis
By Martin Gooding


Practice Management Advice

Toward a Less Stressful Workplace
By Jim Calloway


Taking the Lead

What's Your Leadership Brand?
By Karen MacKay

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