January/February 2015 | THE MARKETING ISSUE

Welcome to the Marketing Issue of Law Practice magazine, January/February 2015.

Nov/Dec 2014

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Law Practice Magazine Archives

FEATURES

Leveraging Analytics in Marketing

Understanding marketing analytics and how it applies to law firms.
By Amy Hrehovcik

 

Value-Based Pricing Strategies

Collaborating with your clients while differentiating your firm from the competition.
By Ken Callander

 

Cultivating Credibility

Online profiles and the transformation of legal marketing.
By Brad Shepard

 

The Key to a Happy Client

Setting and managing client expectations is essential.
By Rod Boddie

 

Responding to the Commodization of Legal Services

Adapt and differentiate your practice in order to compete in the new marketplace.
By Debra L. Bruce

 

Social Media Marketing in Practice

Find out which platforms legal technology experts and Division actives really use.
By Courtney Ward-Reichard

 

THANKS TO OUR ISSUE TEAM

Team Leaders: Courtney Ward-Reichard & Nick Gaffney

  

DEPARTMENTS

Editor’s Note 

Activity Differentiation
Stop random acts of marketing. 
By John D. Bowers

 

Perspectives

Starting Out as a Small Firm Owner: LP Can Help!
By Bob Young

 

 

FRONTLINES

Highlights

ABA Launches Commission on the Future of Legal Services
Improving the delivery of legal services through technology and innovation.
By Renee Newman Knake

 

Simple Steps

A Simple but Effective Social Media Plan
Daily, weekly and monthly steps to become social media savvy.
By Allison C. Shields

 

Ethics 

11 Tips on How to Cease Representing a Troublesome Client
Navigating the end of a tumultuous client-lawyer relationship.
By Michael Downey

 

News & Events 

LP's Evolving Business Model Task Force Asks, How Can We Help?
Addressing changes to the business of the practice of law.
By Pamela McDevitt

 

 

TECHNOLOGY

Product Watch 

Note to Self: Take Notes!
A review of Livescribe 3.
By George E. Leloudis

 

Hot Buttons 

The New Mantra in Cybersecurity: Detect and Respond
Developing a strategy for encryption and incident response. 
By Sharon D. Nelson & John W. Simek

 

Web 2.0 

Free and Cheap Videoconferencing: Tools, Tips and Tricks
Improving the videoconference experience—for everyone.
By Tom Mighell

 

 

BUSINESS

Managing 

Better, Faster, Cheaper—but for Whom?
Committing to quality legal services.
By Thomas C. Grella

 

Career Steps 

The Best-Laid Plans: Creating Flexible Planning Strategies
Routing your firm's course with long-term and short-term plans.
By Wendy L. Werner

 

Marketing 

Legislative Advocacy: Good Citizenship, Good Marketing
Reach the core of your client's matter through advocacy.
By Greg Siskind

 

Finance 

50-Cent Dollars Are in Vogue Again
Cutting costs to reach a 50 percent operating ratio.
By Stephen Mabey

 

Practice Management Advice 

It's Time to Love Technology
Technology proficiency translates to freedom and independence. 
By Jim Calloway

 

Taking the Lead 

Learning, Discovery and Courage
The three lenses through which to consider leadership.
By Karen MacKay

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