Law Practice Magazine | May/June 2014 | THE MARKETING ISSUE

Cover Story

Nurturing Client Relationships Builds Better Practices By Carol Schiro Greenwald

Lawyers should learn all about key clients’ worlds in order to provide client-focused value.

Features

Alternative Fee Arrangements That Work for Clients and Lawyers

By Paul Bonner & Deborah McMurray

Find out what actually works from interviews with law firm leaders who regularly use AFAs.

Hiring a Marketing Director for Small or Midsized Firms

By Mary E. Vandenack

Implementing a consistent law firm marketing plan is simply essential.

Focusing on Client Feedback

By Terri Pepper Gavulic

Systematic collecting of client feedback allows law firms to provide exceptional service to clients and bolster profits.

Competitive Intelligence

By Emily C. Rushing

What is competitive intelligence, and how can you use it to improve client services?

Help! My LinkedIn Profile Has Changed

By Dee A. Schiavelli

What’s new on LinkedIn and how to use it to enhance your client network.

DEPARTMENTS

From the Editor: What’s in a Name?
By John D. Bowers
Perspectives: From the Chair of the ABA Law Practice Division
By Michael P. Downey
Handling problematic rainmakers sometimes, lawyers who bring in big money bring in big problems, too.

Frontlines

Highlights: Tackling Technology in 2014 and Beyond
By K. William Gibson
Simple Steps: Improving and Managing Cash Flow
By Allison C. Shields
Ethics: A Perspective on Prospective Waivers
By Marian C. Rice
News and Events: Focus on LP Publishing
By Pamela McDevitt
LP’s publishing division offers more than 120 books on legal technology, marketing, management and finance.

Technology

Product Watch: BigHand Professional—Smiles Are at Hand!
By George E. Leloudis
Hot Buttons: Reinvent Your Website—and Soon!
By Sharon D. Nelson & John W. Simek
Web 2.0: The “Internet of Things” in Law Practice
By Tom Mighell
Using Internet-connected tools to streamline your practice.

Business

Managing: How to Overcome Gender Bias When It Stares You in the Face
By Jennifer Ator
Career Steps: Marketing From the Inside Out
By Wendy L. Werner
Marketing: Is a Book the Ultimate Marketing Tool?
By Greg Siskind
Finance: A Different View of Law Firm Profitability: Practical Applications
By Keith Cameron
Practice Management Advice: The Breakdown: When Things Go Wrong
By Jim Calloway
Taking the Lead: Building Leadership Capability
By Karen MacKay
A look at which skills and competencies law firms will require in their future leaders.

MOBILE EDITION

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ELECTRONIC EDITION

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