Are you being social?
It is truly amazing how social media has so quickly become an integral part of our daily lives. Social media may not be everyone’s cup of tea, and there is still a lot of hype, but it is here to stay and many lawyers are successfully using it to build their online profiles and get clients.
Our article by Simon Chester and Daniel Del Gobbo will give you a good overview of the four main social media tools most lawyers should consider using and some direction on how firms should tackle the policies and policing of social media participation. Next up, four lawyers give you direct and practical information on how they are using these tools in their practices: Michele Allinotte on Facebook, Allison Shields on LinkedIn, Dan Schwartz on Twitter and Ernie Svenson on blogs.
While still not quite ready for prime time, Denise Howell provides some helpful Google+ tips. Google+ is not a Facebook killer—at least not yet—but it is one to watch.
We also address two of the more perplexing issues raised by social media. Jared Correia gives some perspective on when too much information is considered “TMI.” John Hellerman and Rudy Burwell provide direction on when and how to respond—or not—to negative comments.
Lastly, Jordan Furlong’s article will introduce you to the world of crowd sourcing, the next big thing in online legal services and collaboration. The winds of change are upon us. I hope this issue of Law Practice helps you figure out how you can effectively use social media in your practice.
Bidding a fond farewell
This is my last issue as Editor-in-Chief of Law Practice. While it was tons of work, I have really enjoyed the last three and a half years. It was a fantastic learning experience and a great window to the world of law practice management. While I will take credit for providing some direction on form and content over my time as EIC, many other people contributed to the success of this publication. We have top-drawer content thanks to the members of the editorial board, our regular columnists and others that have written for us. Thanks to the ABA staff for their support and to the people at the two production companies we have worked with in my time as EIC: Feldman Communications and Imagination Publishing.
It was an honor and a privilege to step into the shoes of the EICs that have gone before me. Thanks to them for their occasional wise counsel. I leave the magazine in good hands, as my friend and fellow practice management advisor, Sheila Blackford, will be stepping into my shoes.
Like the feeling you get at the end of a long race, I get a special buzz each time a new issue of Law Practice hits my desk. Seeing how everything finally came together on paper for yet another issue is always rewarding. However, my biggest reward has been the emails, calls and personal comments from readers who found something useful in the pages of Law Practice. Thank you for reading our magazine. It has been a pleasure serving you.